February 4 – Scopely, the global video game company, today launched the first-ever Pets Season within its blockbuster mobile game MONOPOLY GO!, transforming the game’s universe into a celebration of furry, feathery, and scaly companions.
The season turns passing GO into real-world support for animal welfare organizations through the Play with Purpose global community challenge, while spotlighting the vital role of play and enrichment in animal wellbeing. Pets Season runs from February 4–April 7, while the Play with Purpose challenge is available from February 4–March 4.
How MONOPOLY GO! Players Unlock Real-World Impact
From now through March 4, Pets Season invites MONOPOLY GO! players (known as “Tycoons”) to collectively pass GO more than 5 million times as part of the Play with Purpose challenge. Reaching this milestone unlocks an increased donation to leading animal welfare charities, including the ASPCA® in the United States and the RSPCA in England and Wales.
As a reward for participating, all players who pass the GO! Tile at least once will earn a custom cat-themed Shield, a purr-fect prize for feline lovers everywhere.
“At Scopely, everything we do is guided by our mission to inspire play, every day,” said Victor Diaz-Roig, President, Games at Scopely. “Pets Season reflects how we continue to evolve MONOPOLY GO! as a living game—introducing new innovations, community-driven content like our first sticker set inspired by real player pets, and fresh ways to play together. We’re also proud to extend the impact of play beyond the game to support enrichment and recovery for animals in need.”
How Play Positively Impacts Shelter Animals
Proceeds unlocked through the Play with Purpose challenge help support animal enrichment and recovery programs operated by the ASPCA and the RSPCA. Both organizations rely on play to help animals heal and prepare for adoption.
“Enrichment, including play, and structured behavioral support are essential components of healing for animals who have experienced trauma, under-socialization and neglect,” said Kristen Collins, Senior Vice President, Animal Behavior, ASPCA.
"Play has unique benefits for every kind—people and animals. Every pet is different—but play, enrichment and opportunities to do natural activities are absolutely imperative for an animal's physical and mental health, and are something our animal centre teams must really prioritise when rehabilitating pets rescued from cruelty and neglect,” said Bryony Francis, Head of Clinical Animal Behaviour at the RSPCA.
The ASPCA is the United States’ first and leading animal welfare organization that works on the frontlines to save, transform, and protect millions of lives in the fight against animal cruelty, revolutionizing the way society cares for animals. The RSPCA is the world’s oldest animal welfare charity working to prevent cruelty and improve animal welfare in England and Wales, and aims to inspire everyone to create a better world for every kind of animal.
Learn more about the ASPCA’s and RSPCA’s animal rehabilitation programs here (ASPCA) and here (RSPCA).
A Community-Driven Season, Featuring Real Player Pets
In a first for the game, Pets Season introduces a community sticker set inspired by real pets belonging to MONOPOLY GO! players. More than 12,000 pets were submitted by fans through the game’s dedicated Discord community, which has more than 1 million members. Nine lucky winners were selected to have their pets featured in-game and transformed into a beautiful sticker designed in MONOPOLY GO!’s signature art style.
Featured pets include:
Bryan, a white-crested duck and the sidekick of Bryte from Alpharetta, Georgia
Stella, a chinchilla with a big personality from Huntsville, Ohio
Rum, a handsome horse from the U.K. whose owners–a mom and daughter–are avid MONOPOLY GO! players
New Characters & Experiences for Pets Season
At the heart of Pets Season is Scottie, Mr. Monopoly’s loyal sidekick, stepping into the spotlight for his biggest moment yet. Joining Scottie is a vibrant cast of new “Posh Pets,” including Duke, an aristocratic cat, and Pip, a zen parrot—each bringing bold personalities, humor, and charm to the season.
Pets Season also brings a brand new innovation to MONOPOLY GO!: Style Tokens and Accessories, allowing players to personalize their look as they progress through the game.
Players will discover a wide range of new and limited-time in-game experiences throughout Pets Season, including:
- A pet-themed sticker album
- A host of fan-favorite mini-games
- New boards to explore, from St. Tropetz to Dogopolis
Learn more about all the pet-themed fun here.
MONOPOLY GO!’s Pets Season runs February 4–April 7 and is available as a free download on iOS and Android.
About MONOPOLY GO!
Created, developed and published by leading video game company Scopely, in partnership with Hasbro, blockbuster mobile game MONOPOLY GO! has taken the world by storm, uniting a community of fans around the world, with millions playing the beloved game every day and infusing the beloved MONOPOLY brand further into the cultural zeitgeist.
MONOPOLY GO! has attracted 250 million+ downloads and garnered over 70 awards including Google Play’s coveted 2023 “User’s Choice” and Pocket Gamer’s 2024 “Game of the Year.”
Players have passed GO more than 200 billion times, completed 7 billion+ boards and made more than 30 billion trips to jail, underscoring its engaging gameplay experience.
MONOPOLY GO! combines classic MONOPOLY gameplay with new worlds to explore, offering a dynamic social experience that enables its player community, known as ‘Tycoons’, to connect, compete, and collaborate with friends and family to build their fortunes. MONOPOLY GO! even recently inspired its own board game, speaking to the game’s mass appeal that transcends generations and geographies.
For more information, visit www.monopolygo.com.
About Scopely
Scopely is a leading global interactive entertainment and video game company, home to many beloved, award-winning experiences, including MONOPOLY GO!, Stumble Guys, Star Trek™ Fleet Command, MARVEL Strike Force, WWE Champions, and Yahtzee® With Buddies, among many others. Scopely creates, develops, publishes, and live-operates one of the most diversified portfolios in the games industry across mobile, web, PC, and console, bringing millions of people together through a shared love of play.
Founded in 2011, Scopely is fueled by its exceptional team, unique tenet-driven culture, and proprietary technology platform Playgami. Whether it’s developing global sensations like MONOPOLY GO! from the ground up or expanding through acquisition such as the additions of the FoxNext and GSN games businesses, Scopely has achieved more than $10 billion in revenue due to its ability to create games that players want to enjoy today and for years to come.
Recognized multiple times as one of Fast Company's "World's Most Innovative Companies" and as a "Most Influential Company In the World" in both 2024 and 2025 by TIME magazine, Scopely believes that video games can be a force for good — creating meaningful connections and communities, making life better. That belief drives Scopely’s mission to inspire play, every day.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
About the ASPCA
The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) believes every animal deserves to live free from suffering. For more than 150 years, we’ve been on the frontlines to save, transform and protect millions of lives in the fight against animal cruelty. As the nation’s first and leading animal welfare organization, we assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal relocation and placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary communities through research, training and resources. As a 501(c)(3) not-for-profit corporation with more than 2 million supporters nationwide, our commitment to eliminating animal cruelty is unwavering. For more information, visit aspca.org, and follow the ASPCA on Facebook, X, Instagram, and TikTok.
About the RSPCA
The RSPCA is the oldest animal welfare charity in the world, working in communities across England and Wales. It exists to inspire everyone to create a better world for every kind of animal, and offers dedicated pet welfare advice for owners; labelling play and enrichment as “absolutely imperative” for many pets. For more than 200 years, the RSPCA has been a voice for animals, working with the public to change minds, laws, industries and lives so all animals can live a better life.The charity has hundreds of animal rescuers on the road, investigating cruelty and organised animal crime, and gives advice and support to help people help their own pets and other animals. Pets rescued by RSPCA officers often go to the charity’s dedicated animal centres, who rehabilitate pets and match them with forever families. Their work includes rehabilitating pets who have experienced cruelty and neglect - and play, enrichment and games often form a crucial part of a pet's recovery. For more information visit RSPCA.org.uk.
For information on the charity campaign, please visit monopolygo.com
Stickers and other in-game items are part of standard gameplay features and are not connected to the charitable donation mechanics.