Just in time for National Play MONOPOLY Day, we’re proud to announce that “MONOPOLY GO!” is officially the biggest mobile game launch of 2023, rolling past $1B in revenue!
Congratulations to our hardworking team of Scopeleans around the world for creating this SMASH hit…in some cases, literally, with 19 billion landmarks destroyed!
Thank you to our amazing player community who inspire us to keep iterating to greatness and evolving the “MONOPOLY GO!” experience everyday!
Read the full announcement below:
Scopely’s “MONOPOLY GO!” rolls past $1 billion, cementing its position as 2023’s biggest mobile game launch
As the #1 downloaded game launched this year, players have passed “go” over 40 billion times, made 6 billion trips to jail, and encouraged others to join the fun with 150 million friend invites, highlighting a highly social, beloved experience.
CULVER CITY, CA - November 16, 2023 – Scopely, the #1 mobile games company in the U.S., is proud to announce that “MONOPOLY GO!” is officially the biggest mobile game launch of 2023.
Since its debut seven months ago, the reimagined take on Hasbro’s beloved board game has amassed a vibrant community of millions of MONOPOLY moguls in the chart-topping free-to-play title. Recently nominated for mobile game of the year, “MONOPOLY GO!” has surpassed $1 billion in revenue – the fastest casual game to do so in history – and is delivering more than $200 million every month, thanks to the engagement of the game’s thriving playerbase.
“It’s incredible to see a game instantly find an extremely invested and loyal audience that continues to grow every day. The many milestones ‘MONOPOLY GO!’ has achieved are a testament to our talented team, whose dedication to players has led to the game consistently charting as the #1 mobile game and app in the U.S., player retention that we haven't seen for years in mobile, and a highly profitable business,” said Tim O’Brien, Chief Revenue Officer of Scopely. “‘MONOPOLY GO!’ has achieved the biggest casual mobile game launch ever, which is an accomplishment beyond our wildest imagination, and we’re thrilled that fans love the experience. It’s also been fantastic to once again partner with Hasbro -- our players were immediately drawn in by everything they love about playing MONOPOLY that translated so well to mobile. The game is a perfect complement to Scopely’s diverse portfolio, further accelerating our scale, which is exciting.”
A beloved brand reimagined for mobile
With 100M+ downloads, it’s easy to see why “MONOPOLY GO!” is such a smash hit--in some cases, literally, with 19B+ landmarks destroyed in the ‘shutdown’ minigame since launch. Players have also passed “go” over 40B times, completed nearly 2B boards, and landed in jail 6B times. With 150M friend invites sent to date, peer-to-peer sharing has propelled the game to its cultural phenom status.
Blending classic MONOPOLY gameplay with new worlds to explore, “MONOPOLY GO!” instantly struck a chord with players when it launched in April 2023, connecting a community that spans 120+ countries. Brimming with charm and nostalgia, the game captures the excitement of the MONOPOLY experience, transporting players to a rich universe. Millions of players enjoy the game every day to reap rewards and face off against friends and foes. In “MONOPOLY GO!,” there’s always a new character to meet or an event to discover, with many more exciting adventures coming soon. Stay tuned, tycoons!
Scopely and Hasbro
“MONOPOLY GO!” marks Scopely’s third game with Hasbro. The partnership began almost a decade ago with the mobile game “Yahtzee® With Buddies” and further expanded with “Scrabble® GO” in 2020, marking the #1 mobile word game launch ever at the time. “Yahtzee® With Buddies” continues to see an engaged audience with more than half of all players playing seven days a week. The two companies also teamed up in 2023 to bring a “NERF”-themed mode to the party royale hit “Stumble Guys.”
“The success of ‘MONOPOLY GO!’ highlights the power of the MONOPOLY brand to continue to attract players and connect fans in unprecedented ways, said Chris Cocks, Chief Executive Officer of Hasbro. “In partnership with us, Scopely created a super fun and engaging game that is breaking records in a highly competitive market -- it’s one of the only mobile titles in history to earn $1B in under a year. The rise of ‘MONOPOLY GO!’ and the ability to create a game with such resonance further validates our digital licensing strategy.”
National Monopoly Day!
The above milestones come just in time for National ‘Play Monopoly’ Day on November 19. The game is celebrating with some fun giveaways for players. Tycoons can visit @monopolygo on Facebook, Instagram, and other social channels to reap big rewards, including dice rolls and sticker packs.
To stay up-to-date on all things “MONOPOLY GO!” follow @monopolygo on Facebook, Instagram, Discord, TikTok, and YouTube. “MONOPOLY GO!” is available worldwide as a free download on iOS via the App Store and on Android via Google Play. Learn more about the game on the Scopely blog.