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Blog post

The making of MONOPOLY GO!'s “Friendship Pays” campaign

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Last week, we launched MONOPOLY GO!'s first-ever global brand campaign, “**Friendship Pays**,” which brings the game’s beloved universe to life through a star-studded quartet of talent as they celebrate the highly social, exhilarating experience of playing the chart-topping sensation with friends.

Hear from Scopely’s own Jamie Berger, Eric Ma, Andy McCullough and Andrea Ortega and our partners at Hasbro (Sarah Madey) and Omelet (Jimmy Barker, Raul Montes, Sarah Donze and Erica Hara) as they unveil what it takes to make a **star-studded, global creative** featuring the iconic Mr. Monopoly, voiced in hilarious fashion by comedy legend **Will Ferrell**, accompanied by a talented cast of **Jason Momoa**, **Keke Palmer** and **Chris Pratt**.

The campaign had a massive cross-platform rollout of 20+ original videos, including two 45-second television spots, and content for streaming, social and digital platforms. 

Check out the making of the MONOPOLY GO! “Friendship Pays” campaign.

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