Scopely welcomes Hello Kitty® and Friends to blockbuster mobile game 'MONOPOLY GO!' for a sweet collaboration

Feb. 25, 2026 – Today, leading video game company Scopely announced that Hello Kitty® and Friends are joining the world of MONOPOLY GO! for a joyful, friendship-filled celebration. Running March 10–29, the limited-time collaboration brings the charm, positivity, and iconic style of Sanrio’s supercute characters into the globally beloved mobile game with collectibles, themed mini-games, and delightful surprises around every corner.

Throughout the event, players can experience Hello Kitty and Friends-themed mini-games — including Partners, Treasures (Dig), Racers, and Deluxe Drop—each thoughtfully designed to blend the whimsy and warmth of Hello Kitty and her friends with the playful energy of MONOPOLY GO!. From racing around colorful tracks to uncovering hidden treasures, every moment is infused with the unmistakable sweetness of these iconic characters, including Hello Kitty, Cinnamoroll™, My Melody™, Keroppi™, Pompompurin™, Pochacco™, and Kuromi™.

“Our players have a deep love for Hello Kitty and her friends, and that passion inspired our teams to approach this collaboration with incredible care,” said Victor Diaz-Roig, President of Games at Scopely. “From our fan-favorite mini-games to striking visual details, our developers hand-crafted every part of this experience to honor the optimism and kindness of Hello Kitty and Friends within the charming MONOPOLY GO! universe, creating something truly special and full of surprises for our players.”

"Friendship and bringing people together has always been at the heart of what we do, and we're excited to see that spirit come to life through our beloved characters in MONOPOLY GO!," said Jill Koch, SVP of Brand at Sanrio, Inc. "This collaboration gives fans around the world a fun new way to connect through the characters they love and experience the joy and positivity that Hello Kitty and her friends have represented for generations.”

Exhilarating Mini-Games

MONOPOLY GO! continues to evolve with new ways to play, and this collaboration brings a Hello Kitty and Friends twist to some of the game’s most beloved experiences.

Mini-games include:

Partners – Players team up with friends, spin a wheel, and earn points together to build Hello Kitty–themed attractions and unlock rewards.

Treasures (Dig) – A digging mini-game featuring beautifully themed environments, custom tools, and collectible treasures inspired by supercute Hello Kitty and Friends merchandise.

Racers – A competitive team-based mini-game where players roll dice to power Sanrio character–themed race cars inspired by Hello Kitty, Keroppi, Cinnamoroll, and Kuromi, racing across colorful, character-filled tracks.

Sweet Rewards and Stylish Collectibles

The collaboration also introduces a wide array of themed collectibles, including:

+ A Hello Kitty and Friends sticker set featuring nine stickers, tradable among friends for prizes
+ Themed in-game tokens with customizable dress-up Accessories, part of the new Style Token feature
+ Themed shields, dice, and emojis featuring Hello Kitty and Friends characters and companions, bringing an extra layer of cuteness to MONOPOLY GO!

MONOPOLY GO! is available on iOS and Android. The Hello Kitty and Friends collaboration runs from March 10-29.