The morning started at the GamesBeat at The Game Awards event where Scopely spoke on the “From Subculture to Mass Culture: Building Franchises through Gaming” panel. Senior Vice President and General manager of “Stumble Guys,” Naz Amarchi, took to the stage with Mike DeLaet, the global head of digital gaming at Mattel, and moderator Michael Metzger, a partner at Drake Star. The duo spoke about how to build thriving communities and fandoms for timeless and emerging IPs alike through modern, interactive platforms.