Last week, Scopely’s very own Sophie Young, Vice President of Regional Marketing for “MONOPOLY GO!”, took the mainstage alongside industry leaders to delve into the dynamic and fast-evolving world of mobile games at Web Summit Lisbon. Sophie shared the spotlight with Luken Aragon, Vice President of Marketing for Candy Crush Saga at King, and moderator Mickey Carroll of Sky News.
The panel explored groundbreaking strategies that continue to shape the games industry. While Luken drew from Candy Crush’s long-standing legacy of success, Sophie highlighted the innovative approaches behind “MONOPOLY GO!”’s meteoric rise. From reimagining the classic MONOPOLY experience to delivering highly personalized, fan-first content that resonates different markets globally, Sophie’s insights left the audience buzzing.
Thank you for having us, Web Summit!