Scopely expands world-class business and game studio development leadership with the appointment of Bobby Loya

As SVP and Head of Studios Business Development & Developer Relations, the 20+-year games industry veteran will continue to build transformative game teams and partnerships to further bolster Scopely’s diverse portfolio.

March 28, 2024 – Leading video game company Scopely today announced industry veteran Bobby Loya has joined as Senior Vice President, Head of Studios Business Development & Developer Relations. With deep games experience building some of the industry’s premiere franchises, Loya will oversee Scopely’s external developer partnerships and game studio ecosystem, helping Scopely’s talented teams deliver even more engaging, innovative experiences for players around the world.

Loya’s addition comes at a time of transformational growth for Scopely with the ongoing success, expansion, and continued engagement of such titles as “MONOPOLY GO!,” “Stumble Guys,” “Star TrekTM Fleet Command,” and more. Scopely recently made history with the blockbuster launch of “MONOPOLY GO!”—the most successful mobile game launch ever in the U.S., and marked a major milestone in the company’s cross-platform ambitions with the hit party battle royale game “Stumble Guys” debuting on Xbox as the #1 top free game for multiple weeks and continuing to be in the top five games on the platform. Playstation and Nintendo Switch are soon to follow for the experience.

With Loya’s appointment, Scopely further cements itself as a destination for world-class game-making, while strengthening developer relationships and expanding reach across the globe.

“We aim to bring in industry veterans to further support our ambitious game-making goals at Scopely, and Bobby is a fantastic example of our commitment to this aspiration,” said Tim O’Brien, Chief Revenue Officer and Board Member at Scopely. “His exceptional track record over two decades in game studio development, coupled with his proven ability to drive innovation and foster strategic partnerships, perfectly aligns with Scopely’s vision for the future. We are confident that Bobby’s expertise will accelerate our journey toward even more milestones in the ever-evolving world of games.”

“Scopely’s consistent growth and exceptional talent really stand out in the games market,” said Loya. “With some of the most ambitious minds in the industry, Scopely is poised to lead a new era of games and franchises across platforms that will engage and inspire player communities for years. I am thrilled to join the team for this exciting chapter and continue to build even bigger franchises ahead.”

Before Scopely, Loya was most recently with Activision Blizzard, focusing on game studio business development. His purview included external development, developer relations, and acquisitions, supporting iconic franchises such as “Call of Duty,” “Hearthstone,” “Overwatch 2,” “Diablo 4,” “Tony Hawk,” “Crash Bandicoot,” and “Spyro.” Among his accomplishments, Loya served as a key member of the leadership team that developed and launched “Call of Duty Mobile” in collaboration with Tencent and Timi Studios. He also played a crucial role in the creation of “Sekiro” – 2019’s Game of the Year developed in partnership with From Software. As a prolific deal-maker, he oversaw the strategic acquisitions of Digital Legends (“War Zone Mobile” team) and Proletariat (“World of Warcraft”) and has secured hundreds of development deals and licenses over the course of his career. With a proven track record of building new AAA game teams and fostering the growth of existing ones, Loya is a top contributor to the global games industry.

Scopely continues to build one of the most talented global game-making teams in the industry. In addition to Loya, other recent leadership hires include Nate Adams (VP, Product & General Manager), Dave Geffon (SVP, Product & General Manager), Michelle Zhang (VP & General Manager), and Craig Zinkievich (VP, Product & General Manager), to name a few.

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