Blog post

Scopely COO Eunice Lee on building socially engaging games at Bloomberg Screentime

Earlier this month, Scopely Chief Operating Officer Eunice Lee joined leaders from across technology, media, and entertainment at Bloomberg Screentime in Los Angeles to explore how innovation and storytelling are shaping the next era of interactive experiences.

In a conversation that spanned creativity, community, and the future of technology in play, Eunice shared how Scopely continues to evolve as a global leader in live-service games—combining deep player insight, technological excellence, and a long-term creative mindset to deliver experiences that resonate across generations.

Eunice reflected on Scopely’s belief that play is one of the most powerful forms of human connection. She described how titles like MONOPOLY GO! have become digital playgrounds where people around the world gather daily to compete, collaborate, and celebrate together. At Scopely, every feature and design decision is made with the player in mind—aimed at strengthening that sense of belonging and shared joy.

She also discussed Scopely’s culture as a “learning machine,” where curiosity, iteration, and knowledge-sharing drive success across teams. Scopely empowers its people to move fast, take smart risks, and continuously improve. This approach has helped the company maintain agility and creative momentum while scaling globally.

She closed by reflecting on what excites her most about the years ahead: new storytelling possibilities, new ways to connect players across real and digital spaces, and the continued evolution of Scopely’s ecosystem of teams, partners, and technologies. Her conversation at Bloomberg Screentime reinforced what defines Scopely’s approach to the future of play: a company that blends creativity with craft, technology with humanity, and ambition with care—continuing to push the boundaries of what’s possible in games.

Check out Eunice's segment with Bloomberg Technology here and her segment with Bloomberg BusinessWeek Daily, both live from the summit.