Blog post

Scopely brings fans closer to the games they love at San Diego Comic-Con

San Diego Comic-Con was once again home to one of the biggest celebrations of fandom in the world, and Scopely brought the fun to fans in more ways than one.

Nearly 2,000 fans stopped by the Star Trek Fleet Command Immersive Experience on Sinclair Street, where an activation in celebration of Star Trek’s 60th anniversary invited fans into a curated archive of Star Trek memorabilia, props and more.

The activation also featured a Holodeck VR experience, themed photo moments, exclusive swag, interactive claw machines with Star Trek prizes, and a souvenir photo station where guests chose their faction and took home a personalized Star Trek-themed card. In all, more than 1,500 custom cards were given away, and by the end of the weekend, the claw machine had given out all 800 of its prizes. More than 100 members of the Star Trek Fleet Command community also took part in a meet-and-greet event Saturday night, and 58 hotels in and around the San Diego area featured Star Trek Fleet Command art on their hotel keycards.



Elsewhere, MARVEL Strike Force partnered with Google Play for "The Auction," a first-of-its-kind Comic-Con experience where Google Play Points members earned tokens, unlocked exclusive rewards and participated in a live auction featuring one-of-a-kind collectibles.

MARVEL Strike Force players had the opportunity to redeem Play Points for 30x Spider-Man character shards, 30x Hulk character shards and 3 Million Gold for their in-game characters.

Attendees had the opportunity to collect exclusive MARVEL Strike Force swag, including pins, keychains and patches, and Saturday night’s live auction featured an exclusive and previously unreleased collectible Kestrel tabletop figurine.

All told, the activation saw more than 1,500 attendees with 1.2M visits to the San Diego Comic-Con Play Store banner in the U.S.




Fans of MONOPOLY GO! could also spot San Diego's iconic trolleys wrapped in art from the game's recent collaboration with The Simpsons.