Scopely at 15: Celebrating a milestone anniversary and the power of play

When Scopely was founded 15 years ago, there was no blueprint or guaranteed path to success — only a belief in the power of play, its ability to bring people together, and that great games can stand the test of time.

From the beginning, we set out to build not just games, but always-evolving experiences and communities that could mean something to people for years to come. That meant caring deeply about players, committing to iteration, and taking a long-term view in an industry that moves and changes quickly. The path was not linear, and it was marked by breakthrough moments, as well as hard lessons along the way. It meant playing to win, not just in the short term, but over years.

What started in 2011 as a small team working out of an office above the Wiltern Theatre in Los Angeles has grown into a global organization of more than 3,000 employees, or Scopeleans as we call ourselves, working across 30+ countries. Along the way, we have expanded across genres, geographies, and platforms, building a portfolio of category-leading franchises and welcoming exceptional teams into the Scopely ecosystem. As one team – one Scopely – we have built and supported games that have reached billions of players around the world.

As we begin our year-long celebration of 15 years of inspiring play, we are proud to share a significant milestone along the journey — Scopely has surpassed $15 billion in lifetime revenue and more than 150 billion hours of playtime.

But this moment is not defined by revenue or downloads. It reflects the trust of the billions of players who choose to spend their time with our games, the communities that have grown and evolved alongside us, and the dedication of thousands of Scopeleans who continue to raise the bar with passion, ambition, creativity, and care for this company and one another.

And even 15 years in, we are just getting started. Our focus remains on inspiring play, every day, guided by the culture tenets that have shaped our journey: play to win; care deeply; ignite passion, earn loyalty; iterate to greatness; and embrace the adventure, and our belief that life is better when we play together.

15 stats for 15 years

Sustaining vibrant, evolving experiences over years and even decades requires care, creativity, and resilience. As we mark this milestone, here are fifteen measures of Scopely’s journey so far:

1. 150B+ hours played, representing 16M+ years of connection
2. $15B+ in lifetime revenue
3. 2B+ lifetime downloads
4. Hundreds of millions of players each year
5. 3,000+ Scopeleans across 4 continents in 30+ countries
6. 375+ awards and honors, including 30+ “Best Place to Work” recognitions
7. 55%+ of players playing every day of the week
8. Hundreds of partnerships with beloved brands and IP like Marvel, Hello Kitty & Friends, and SpongeBob Square Pants
9. 15 years of “Dice With Buddies,” our first game
10. 10+ acquisitions of world-class teams and games
11. 6 billion-dollar-plus game franchises
12. 6 games live for more than a decade
13. 5 culture tenets that drive us forward
14. 2 consecutive years named one of TIME’s “100 Most Influential Companies in the World” and Fast Company’s “World’s Most Innovative Companies”
15. 1 incredible in-development slate of both original and IP-based games across platforms

Introducing Scopely’s 15-year emblem

To mark this milestone, we’re launching a year-long celebration with a visual flag-like emblem.

Inspired by the Scopely logo, our 15th anniversary flag also draws from the Japanese art of origami, symbolizing the craft, care, and precision that go into building games enjoyed by hundreds of millions of players around the world.

You will see this celebratory identity across our channels and moments as we mark this milestone throughout the year. It is a recognition of where we have been, and more importantly of the Scopeleans, players, creators, and communities who will shape what comes next. At Scopely, everything we do is rooted in igniting the passion and earning the loyalty of our players, delivering meaningful experiences and fostering communities that can bring a sense of belonging to people’s lives.

Celebrating with our players, across our games

At the heart of Scopely’s 15-year journey are the players. While it’s Scopely’s anniversary, our players are getting the gifts.

Across our portfolio, teams are planning a range of celebrations, from in-game rewards and special experiences to social moments, community activations, and giveaways. Each game will mark the milestone in a way that feels authentic to its players and its community.

While the details for each game will roll out throughout the year, the spirit is shared across Scopely: a collective “thank you” to the players who have made these games part of their lives, and who continue to inspire us every day.

Kicking off our 15th year with the games community

We’re kicking off our “Scopely at 15” celebration in San Francisco, California as we gather with the global games community during the Game Developer Conference, GDC and Pocket Gamer Connects Summit San Francisco from March 9 - 13, 2026.

Scopely will be hosting and participating in a range of conversations and events throughout the week, including:

Scopely at 15 @ GamesBeat LIVE at GDC

Walter Driver and Javier Ferreira, co-CEOs at Scopely
Thursday, March 12 | 2:00 PM PST on GamesBeat + GamesBeat Social Platforms
In a live interview with Dean Takahashi, founder and editor-in-chief of GamesBeat, Scopely co-CEOs Walter Driver and Javier Ferreira, will reflect on Scopely’s 15-year journey — from a startup to becoming the leading mobile game maker in the West.

“MONOPOLY GO!” & “Pokémon GO” @ Pocket Gamer Connects San Francisco

Christian Kurlemann, VP, Product Roadmap for “MONOPOLY GO!” at Scopely
Kim Adams, VP, Game Development for “Pokémon GO” at Scopely
“Scopely at 15: Building Once-in-a-Lifetime Games Built to Last.”
Monday, March 9 | 1:50–2:10 PM
715 Harrison Event Center
Leaders from two of Scopely’s most popular games explore what it takes to steward enduring live games, evolve global player communities, and continue innovating long after launch.

Scopelean Talks @ the Game Developer Conference (GDC)
Throughout GDC week, Scopeleans will take the stage to share insights on inclusive design, accessibility, player research, and scalable systems design.

Tulay McNally, Sr. Director, Inclusive Design Strategy at Scopely
Level 50 and Above: Navigating Game Careers Beyond Midlife
Monday, March 9 | 3:10–4:10 PM
Room 312, South Hall, Moscone Center

Heather De Bernardi, Director of Product, “WWE Champions” at Scopely
Test Like the Top Studios: Actionable Player Insights in 30 Minutes
Wednesday, March 11 | 10:10–11:10 AM
Room 2011, West Hall, Moscone Center

Cari Watterton, Senior Accessibility Specialist at Scopely
Getting the Ball Rolling: Advancing Game Accessibility Through Interactive Workshops
Thursday, March 12 | 10:30 AM–3:30 PM
Room 215, South Hall, Moscone Center

Ben Li, Staff Software Engineer, “Pokémon GO” at Scopely
Pokémon GO Gigantamax Battles: Designing a Scalable Battle System
Friday, March 13 | 9:30–10:30 AM
Room 3004, West Hall, Moscone Center

Cari Watterton, Senior Accessibility Specialist at Scopely
Accessibility at Scale Roundtable: Doing More With Less
Friday, March 13 | 10:50–11:50 AM
Room 304, South Hall, Moscone Center

Behind-the-scenes, we’re also celebrating with the community:

Scopely, Fenwick, and Griffin Gaming’s annual Women in Games brunch
We continue our commitment to celebrating and supporting female games leaders across the industry through our annual sponsorship of the Women in Games brunch during GDC week. Each year it is a heartfelt celebration of the games industry, creating a space for connection, empowerment, and visibility.

Scopely’s annual GDC mixer
Our annual industry mixer returns, and this year, it doubles as a celebration of 15 years of Scopely, bringing together partners, creators, and friends to toast the journey so far and the exciting future that lies ahead.

Scopely’s annual support of the ESA Foundation’s “Nite to Unite’ Fundraiser
We’re proud to again support the Entertainment Software Association (ESA) Foundation’s Nite to Unite fundraiser, which creates opportunity and access across the games industry. This year, in celebration of Scopely’s 15th anniversary, we will also be auctioning off an exciting game-related trip. Read more about the ESA Foundation’s great work, our auction item, and more on our Scopely blog: A “Nite” to Remember: Scopely celebrates 15 years of play at the ESA Foundation’s “Nite to Unite” fundraiser

Looking Ahead

Fifteen years in, we’re still guided by the same belief that started it all: play has the power to connect people in meaningful ways.

As we celebrate this milestone year, we’re excited to keep building experiences that players love — today, tomorrow and for years to come.

Here’s to the next 15.