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Blog post

Scopelean Spotlight: Kunny Berdow

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For this Scopelean Spotlight, we celebrate Women’s History Month by recognizing the awesome women who make Scopely the exceptional company that it is.

Say “hi” to Kunny.

Successful games mean not only having a cool concept, but marketing it effectively. But what does that take? If you are curious about marketing operations and its importance to Scopely games, look no further than **Kunny Berdow**, vice president of marketing operations. This Bay Area resident spent a few minutes with us to talk about her role Scopely, discuss diversity and give some thoughts about poetry. Read on to learn more!

**Tell us a little about yourself and your journey at Scopely.**

I am currently in San Francisco. I lead Marketing Operations and am the Executive Sponsor of our Women @ Scopely Employee Resource Group (ERG). I have been at Scopely for a year and a half. 

**What are you currently working on and how does your work impact the company?**

My role is in enablement and activation; how to arm our teams with data to deliver great experiences to the gamers that may be interested in our games. I help equip our marketing teams with data to make great decisions in this fast-moving industry.

**What does diversity in gaming mean to you?**

Diversity is at the center of everything we do in marketing operations. Diversity of opinions, backgrounds, representation and how we think about the communities we serve and speak to. I spent a lot of time with members in our Women's ERG speaking about how Scopely can be as diverse as our players.  

**Which Scopely culture tenet are you the most passionate about?**

"**EMBRACE THE ADVENTURE**" is one that I'm most passionate about because it's about respecting the opportunity that's before us. All adventures come with ups and downs, but it is imperative that we approach it with the right mindset and intentionality.  

**What is the best piece of advice you have received?**

The best advice I wish I knew early in my career is, “there are different ways to reach the same destination.” In that context, understand yourself deeply and what drives you. 

Out of school, I thought that I would be happy if I got a job at "X" company or made "X" amount, but I quickly discovered that what motivated me was working with great and amazing people, getting the opportunity to learn new things and doing things that I've never done before from a professional perspective and that's what really drove me and motivated me. I think that requires a ton of understanding about what makes you tick and kind of what drives you.

**What is the last good book you read?**

I have been very into poetry recently and am reading “Call Us What We Carry” by Amanda Gorman. I think that there are a lot of similarities between poetry and marketing science and research. In poetry, you're trying to distill very complex emotions, sometimes conflicting values, history, identity, into a few words or a few lines. In marketing science, you're trying to distill the same things — emotions, motivations, passions, identity, into a few key metrics and I think it takes a lot of creativity.

**Is there anything else you’d like to share?**

I have also been playing a lot of games recently. I have been enjoying an upcoming Scopely game on mobile and “Ghostwire Tokyo” on console. 

Are you interested in becoming a Scopelean like Kunny? Apply for one of our open roles: [scopely.com/join-us](https://www.scopely.com/en/join-us).

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