In our upcoming Scopelean Spotlight, we celebrate the amazing leaders from our five Employee Resource Groups (ERGs): Women @Scopely, Early Careers @Scopely, Pride @Scopely, Black @Scopely, and Mind Matters @Scopely.
Meet Glenn Teeuw, the brand manager for “YAHTZEE® With Buddies,” based in the lively city of Barcelona. He's one of the leaders within our Pride @Scopely ERG.
Say "hello" to
Glenn.Tell us a little about yourself and your journey at Scopely.Hello, I'm Glenn Teeuw, brand manager for “YAHTZEE® With Buddies.” I joined Scopely in July 2020, and I am currently located in Barcelona.
What are you currently working on, and how does your work impact the company?I work on several things in my role as brand manager. A couple of the important ones are ASO (App Store Optimisation), which is essential in improving our store's visibility in the market so that we connect with our relevant audience.
I also work on our UA (User Acquisition) creative process for our Ads. This is so that we captivate the right audience from the get-go. Ad creatives are tailored to appeal to specific audiences, who will most likely click and install our app. My current "big" project is Playable Ads, something new and exciting for “YAHTZEE® With Buddies.” Playable ads offer several benefits, including increased engagement, better conversion rates, and enhanced brand awareness.
What does diversity in gaming mean to you?Teams that lack diversity can limit creativity and hinder the emergence of new ideas because members tend to share similar ways of thinking and behaving. Teams with a range of backgrounds and viewpoints are more open to different perspectives, leading to innovative problem-solving.
Which Scopely culture tenet resonates most with you?ITERATE TO GREATNESS. In my role, we are always learning and evolving. We are constantly analyzing what we are doing and the impacts that it is having. I also love that we learn from each other at Scopely; people are always willing to share knowledge.
What is the best piece of advice you have received?The best advice I have ever received when I began my working career long ago was always to be kind and polite. It goes a long way, and you don't know what someone else is going through in their work or personal life. It also cultivates positive relationships, encourages understanding, and supports cooperation when you have courtesy and consideration towards others.
What's the last good movie/show you watched?The last great mini-series I watched was “Behind Her Eyes,” a British supernatural psychological thriller. It had me gripped from the get-go. I'm not really one for supernatural movies/series, but as it was more on the psychological front, I was hooked. Do yourself a favor and take a look. It's on Netflix.
Are you interested in becoming a Scopelean like Glenn? Apply for one of our open roles: scopely.com/join-us