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Blog post

 MONOPOLY GO! brings players face-to-face  with its first-ever real-world festival: Dough Fest

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At Scopely, we believe in the power of play — and in London, that power turned into something truly unforgettable.

For the first time ever, MONOPOLY GO! stepped out of the digital world and into the real one with Dough Fest, a playful celebration of food, friendship, and the global Tycoon community that makes the game so special.

**A Weekend of Play, Connection, and Creativity**
Hosted at London’s Truman Brewery, Dough Fest welcomed Tycoons from around the world to meet, trade, laugh, and of course, make some “dough.” What began as a shared love of sticker trading — a feature that’s inspired more than 3 billion exchanges worldwide — turned into a living, breathing festival of connection.

Players who’d only ever met online came together face-to-face, swapping stories and stickers with the same joy that fuels MONOPOLY GO! every day. It was a celebration of connection, creativity, and the community that makes the game what it is.

**Food, Flavor, and Fun**
Inspired by the in-game Bon Appétit sticker album, the festival brought MONOPOLY GO!’s world of imagination to life through playful, dough-inspired dishes. Our partners Bread Ahead, Soft Serve Society, and Napoli on the Road filled the air with flavor, while broadcaster and food critic Grace Dent teamed up with Bread Ahead to dream up the exclusive “Double Down” doughnut — a fan favorite that disappeared almost as quickly as it was created.

**The Joy of Playing Together**
To every Tycoon who joined us, traded with us, laughed with us, and reminded us why we do what we do — thank you.
Dough Fest proved what we’ve always believed at Scopely: when we play together, we create something truly special.

Watch the recap video and relive the magic of Dough Fest →

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