A message from Massimo Maietti, President, Games at Scopely
Two Years of "MONOPOLY GO!": Reflections on a Journey of Social Play, Scale, and Sustained Innovation
Two years ago, we launched "MONOPOLY GO!" to the world—a moment filled with the anticipation and uncertainty that comes with shipping something both deeply personal and broadly ambitious. As we mark this second anniversary, I want to reflect not just on our achievements, but on the principles that have guided us, the community that has embraced us, and the road we’re building forward.
Our journey began in 2019 with a focused objective: to reinterpret the cultural icon that is MONOPOLY for a mobile-native, globally connected generation. From a small core team in California, we’ve since expanded to a distributed development team of over 500 game makers across multiple countries. This cross-cultural collaboration has been essential in shaping "MONOPOLY GO!" into a product with truly universal appeal, rooted in the heritage of the brand while delivering an experience that feels wholly contemporary.
We knew we were ready to launch when the game resonated internally—when it felt joyful, cohesive, and true to the spirit of MONOPOLY. Fortunately, players felt the same. Upon our global release in April 2023, the game quickly became a shared experience for many—each new player bringing friends and families along.
A Record-Breaking Milestone
Today, we celebrate a major accomplishment: "MONOPOLY GO!" has become the fastest mobile game in history to surpass $5 billion in gross bookings.
To provide context: over the past decade, more than 1.4 million mobile titles have launched globally. Among them, "MONOPOLY GO!" reached this financial milestone in just 24 months—significantly ahead of the previous benchmark of 40 months. It’s a rare trajectory, driven not just by product design or IP leverage, but by sustained community engagement, marketing, and live operations at scale.
To quantify this figure: player investment in "MONOPOLY GO!" has outpaced the combined spending on two of the most resonant pop culture phenomena in recent years—Taylor Swift’s Eras tour and the Barbenheimer box office cycle. While the comparison is lighthearted, the implication is clear: "MONOPOLY GO!" has embedded itself in the fabric of modern entertainment in ways that are both commercially and culturally significant.
A Community-Centered Approach
Of course, none of this would be possible without the players themselves. Our global player base has organically grown into one of the most vibrant and active communities in gaming, spanning over 100 countries. More than 20 million players engage with our community channels—producing hundreds of thousands of posts, comments, and reactions daily.
Whether collaborating in Partner Events, competing in Tycoon Racers, or working together during time-limited challenges, our players have proven that "MONOPOLY GO!" is more than a mobile game—it’s a shared digital ritual, designed to fit into the cadence of everyday life, and made better through connection.
That social dimension has always been core to our vision. To date, "MONOPOLY GO!" has facilitated over 500 million in-game friend connections and 450 million player invites. These aren’t vanity metrics; they reflect a strategic commitment to authentically social-first game design—one where the gameplay loop is enriched through interpersonal dynamics.
Our team operates under the belief that games are better when shared. Every feature—from the new Adventure Club to sticker trading—is calibrated to enable low-friction, high-reward social engagement able to generate social emotions that are interesting, unexpected, at times moving and at other times… maddening, in the true MONOPOLY tradition.
Expanding the MONOPOLY Legacy
Maintaining fidelity to the MONOPOLY brand has been both a responsibility and an opportunity. We’ve worked closely with Hasbro to ensure that the core identity of the franchise remains intact, even as we’ve stepped up to take on stewardship of the MONOPOLY universe, expanding it in new directions.
Recent collaborations, such as our integration with Star Wars, illustrate how "MONOPOLY GO!" is evolving into a flexible platform—one that can host diverse, high-quality experiences without compromising its identity. These partnerships are not mere content drops; they are carefully crafted intersections of fandom and familiarity, designed to extend engagement and deepen immersion over long gameplay cycles.
What’s Next
As we enter our third year, our mission is unchanged: to continue delivering a best-in-class, deeply socially connected, and creatively engaging experience for our players.
Looking ahead, we’re introducing more expansive gameplay systems—including new board designs, innovative tile functionalities, and enhanced PvP mechanics—alongside a roadmap of tournaments, mini-games, and themed events. We’re also investing heavily in evolving the sticker trading system, which has become a cornerstone of how players interact and bond with each other.
Behind all of this is a continued investment in operational excellence—ensuring that the experiences we design are intuitive, performant, and rewarding for players of all backgrounds.
Guiding Principles
Some things will always remain at the heart of "MONOPOLY GO!":
- A commitment to delivering a premium game experience worthy of both the MONOPOLY name and the time and energy of our players
- A belief in thoughtful, intentional innovation able to promote new and interesting ways for players to authentically play with their friends, old and new
- A drive to build a joyful, welcoming world where play becomes a meaningful part of people’s daily lives
We believe that the key to long-term success in this space lies in creating delight consistently, and in staying closely attuned to the emotional and social needs of our player base.
In Closing
Two years. Millions of Tycoons. Billions of connections. And a future filled with opportunity.
Thank you to our players, our team and our partners. Your trust and support have made this journey possible. We look forward to the years ahead—full of lessons to learn and innovation to deliver, but with the same intention, heart, and drive that got us here.