Since launching in April 2023, “MONOPOLY GO!” has captivated players around the world and united a global community of MONOPOLY fans.
But how did “MONOPOLY GO!” become a breakthrough hit in such a competitive market? The game’s visionary General Manager, Massimo Maietti, chatted with GamesIndustry.biz’s Brendan Sinclair about the play-to win-mentality and social-first mindset that catapulted “MONOPOLY GO!” to the top of the charts.
A few highlights from the conversation:
"Very few brands in the world have audiences that come into the game experience expecting, wanting, and having a predisposition to play with their friends and families. We thought if we could harness that built-in interest with a game that would be truly social so you would feel OK inviting your friends and family, the game has a chance to really scale.”
"Through discipline and trust in the game making process, we delivered a game that to the surprise of many has been so successful out of the gate, which is something that seems almost impossible. But this story is that it's possible to do it, and mobile can be a vibrant place for large audiences to come together and have a great time."
"There needs to be greater attention to communities, to make sure your communities are large and that what players tell each other is healthy and interesting, and the game team is embedded in the community and pleases the community constantly."
For more insights on the “MONOPOLY GO!,” journey, read the full article here.