At Scopely, we believe play has the power to bring people together. Since its launch, MONOPOLY GO! has united a global community where millions of Tycoons connect, trade, and celebrate milestones with each other every day. Now, that spirit of connection is coming to life outside the screen for the very first time with Dough Fest: a one-of-a-kind festival celebrating food, fun, and friendship.
A Festival of Flavor and Friendship
On September 27-28, East London’s Truman Brewery will be transformed into a whimsical MONOPOLY GO! playground, where the joy of the game meets the joy of great food. Inspired by the in-game Bon Appétit sticker album, Dough Fest celebrates the creativity and imagination of our community through playful, dough-themed dishes from some of London’s most exciting food names.
From the exclusive “Double Down” doughnut dreamed up by broadcaster and restaurant critic Grace Dent with viral bakery Bread Ahead, to inventive creations from Soft Serve Society and Napoli on the Road, every dish is designed to surprise, delight, and spark conversation. It’s a feast that invites players and foodies alike to explore bold new flavors together.
Bringing Sticker Trading to Life
While the food will be a highlight, Dough Fest is about so much more than what’s on the plate. It’s a celebration of community and connection, centered on one of MONOPOLY GO!’s most beloved features: sticker trading.
Since launch, players around the world have exchanged more than 3 billion stickers, helping each other progress, complete albums, and unlock rewards. At Dough Fest, for the first time ever, that virtual camaraderie will come to life in dedicated sticker-trading zones where Tycoons can swap face-to-face, make new friends, and celebrate their shared love of the game.
To mark the occasion, we’re also hosting a special 48-hour in-game Trade Fest, giving Tycoons the chance to double their daily trades and keep the spirit of swapping alive across both the real and digital worlds.
Playful Experiences at Every Turn
In true MONOPOLY GO! fashion, Dough Fest will be filled with imaginative experiences that transform the game’s wildly imaginative universe into real-world fun. From rolling for a chance to unlock the exclusive Double Down doughnut at a Community Chest, to collecting stamps in a flavor passport that unlocks bonus prizes and in-game rewards, every detail is designed to make play the centerpiece of the day.
As Sophie Young, VP of Regional Marketing at MONOPOLY GO!, puts it:
“Dough Fest is a celebration of everything our Tycoons love—community, creativity, and connection—brought to life beyond the game for the very first time. Whether you’re here to trade your way to victory, sample one-of-a-kind dishes, or simply soak up the atmosphere, Dough Fest is where the game and the community come together.”
Join the Celebration
MONOPOLY GO! community has always been what makes the game truly special. Dough Fest is our way of honoring that community, giving Tycoons a chance to share their passion, make memories, and experience the playful spirit of MONOPOLY GO! like never before.
📍 Event details
- Location: Truman Brewery, East London
- Date: Saturday 27 & Sunday 28 September
- Time: 10am–6pm both days
- Tickets: Free and available now at: https://dice.fm/bundles/dough-fest-by-monopoly-go-gry5
So come hungry, come ready to trade, and most of all—come ready to play.